I am a passionate and connected media strategist with a focus on consumer lifestyle and entertainment media relations. For more than a decade, I have worked across a range of global brands overseeing strategy and activation for high-profile integrated campaigns with earned media at the center.
From new product releases, celebrity media days, influencer relations, to key sales moments, I regularly work across my network – national broadcast, national entertainment, men’s and women’s lifestyle, local market, as well as trade – to drive results in the channels that matter most to my client’s target demographic. I have garnered placements in and on – People, OK! Magazine, Us Weekly, HuffPost, JustJared, E! Online & E! News, Popsugar, The Coveteur, Yahoo!, AOL, Forbes, Elite Daily, Bustle, The Daily Meal, Delish, House Beautiful and Fortune.
On a personal note, I am a self-proclaimed internet addict and pop culture junkie. From before, and beyond, my time serving as reddit’s PR Manager, I constantly keep my finger on the pulse of popular trends and news, exploring how my clients could potentially play a role in already existing conversations to enhance relevance and engagement with those who matter most.
My areas of expertise are:
Providing insight and counsel on how to achieve media results that reach the client’s core consumer
Developing in-depth media strategies – earned, paid and owned
Playing a role in brainstorming ideas with an earned media lens
Acting as the lead liaison for celebrity talent and influencer partnerships, including contract development and negotiations
Helping inspire teams to think strategically when it comes to media relations
Overseeing development of media lists, pitch materials, key messages, etc.
Training and managing spokespeople – celebrities, influencers, executives, etc.